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So you want to be an internet marketer lol…..

Google search engine optimisation is many things, it’s an art and it is a science. Search Engine Optimization is artistic and it’s technical. It’s logical, parasitic and opportunistic. The aim of Google search engine optimization is to maximise targeted sorts of valuable traffic to a web site from search engines by improving the visibility of said web site in Google organic or unpaid search engine results pages. Traditionally, this has meant aiming for no1, or top 10 positions in Google however Search Engine Optimization is evolving and currently a SEO needs to be more of a marketer than just a tech geek.

A fast induction to Search engine optimisation by the experts at Hobo….. 1. Continuously Take into account Google’s Rules 2. Google Guidelines change sometimes – keep up to date with them! 3. Onsite, be squeaky clean with SEO! There are various seo techniques to avoid! 4. Hiding text and keyword stuffing on your net pages is against Google TOS! 5. Do not Game Google too much, Give it what it desires! 6. Don’t suppose your smarter than the 15000 people who work at Google . 7. Remember each algorithm was an plan first 8. Google engineers are attempting to form the best search engine engine in the world. Attempt and assume like one – work with them, not against them! 9. Google Webmaster Guidelines will be interpreted differently however ignore search engine SEO guidelines at your own peril 10. You don’t pay something to get into Google – it’s FREE

Hobo is a Scottish based SEO company. A builder of Joomla and Wordpress content websites and with a specialist team focused on Google search engine optimisation, Hobo also has one in all the foremost popular SEO recommendation blogs in the UK, with over fifty thousand guests a month and over seven and a half thousand subscribers reading the near daily advice on how to market your web site online. Email Subscribers to the hobo seo blog conjointly get a bonus – two free ebooks – Google Search Engine Optimisation for beginners and a Linkbuilding guide for those new to seo. Check out Hobo SEO Scotland for more information about Google SEO and internet marketing in general…

Determining the Correct Hosting

Apart from money issues there are a lot of characteristics to reckon when picking out a hosting company. The basic matter to be alert of is what sort of website you are starting to operate on the server. If you’re projecting to operate a dot net or ASP web site you have to choose a Windows IIS solution and if you program to operate PHP or a Word Press web log, you must choose a UNIX based Apache Server.

After pick of the right platform you have to be positive you receive unlimited bandwidth and transfer and often it is also for your vantage to be able to setup unlimited email accountings. If you run dot net or ASP you must have access to a MSSQL server and make sure the cost for that is reasonable. Operating PHP or Word Press site demands a MySQL database and of course a PHP5 facility.

Uptime is important, 99.99 % uptime is a must, no hosting company will promise you 100 % uptime. You will also want to look at the servicing and backup from your ISP to be able to run your web site as flowing as viable, which is also necessary for Google optimization and SEO in large.

Word Press is advocated for a affordable and resilient web result and hosting your website on a UNIX supported server running Apache and MySQL is an approved web hosting answer which is smooth to keep up without computer programing skills and cognition and Word Press is also simple to optimize for search engines like Google and Bing.

Your web host is the base of your WWW presence and it is very important to select the proper web host from the start. You can change server subsequently, but doing special enquiry to retrieve a complete hosting company from the set out is the most intelligent act, especially if you plan to get a vast number of traffic which should be able to establish without the downtime which will take place during transference from one host to different.

So your company has a website – an important step to validate your company, boost its visibility and increase its sales. Now how do you get it to show up on Google and the other search engines like Yahoo and MSN?

A high search engine ranking for your website is essential. At least 85% of people looking for goods and services on the internet find them through search engines.

To increase your website’s ranking on search engines, you could hire a company to do it for you. There is a whole search engine optimization (SEO) industry that will gladly take your money. SEO is simpler than it is made out to be, and there are several steps that you can do yourself to increase the rank of your website.

1. The content of your website is key. Search engines check to see if search words appear close to the top of the page and their frequency on the page. You must first determine what the key words that your customers search with. Consider the website from the perspective of a potential customer and try to understand what they would be searching for on the web. Aim to have 100-250 words on each page with those key words used as often as possible. Those same key words should be included in the title tag of your coding, but keep it to six words or less. (this is the coloured bar at the top of the page). The site at http://www.related-pages.com/seoTools.aspx?cb=wgyr has some great tools to help you optimize key words.

2. Link Popularity. This is a factor that is extremely important in search engine rank. Almost all of the search engines use link popularity to rank websites. Inbound links matter most, and highly ranked sites linking to your site are worth more that lower ranked sites. If you can provide content that other sites want to link to, you will move up in the rankings. This means that you may have to actively solicit links to your content and perhaps write articles for other websites.

3. Proper Page Structure. This can be tricky for people who don’t know HTML, but it really isn’t that complicated. Your pages should be coded correctly so they are easier for the search engines to index. Your site should have easy to follow text navigation, and you should avoid using Flash to build your entire page because it makes the site harder to index. If you want dynamics on your page generated by other languages such as JavaScript, you should have these codes in external files. There is also an html validation tool at http://validator.w3.org/ that is useful. Errors in programming code and incorrect html can keep the search engine robots from indexing your web pages. Keep coding clean and simple.

4. META Tags. This may sound like something out of a science fiction movie, but it is very simple code that should be included in your site because its makes it more inviting to the search engine spiders that crawl the internet.

5. Don’t Cheat. Don’t try to ’spam’ the search engines by including invisible keywords repeated hundreds of times or by repeating key words in META tags. The engines are getting smart and will penalize you for this. They may even drop your site all together.

6. Patience, Patience, Patience! It can take weeks for the search engines to re-index and re-rank your site once you have made changes or if you have a new site. Search engines are smart, but they taken time to sort through the vast amounts of information that’s thrown at them. If you are patient, you will see results.

7. Many of the major search engines still include a free submission section for their listings. It may take 6-8 weeks (or more) for your listings to show up, but Google, AltaVista and Yahoo still accept free submissions. Since search engine rank is key for success on the internet, you may want to budget for search engine optimization and consider paid listings (Yahoo), or pay-per-click advertising on Google.

Good web design is a balance between what looks great and optimizing your site for search engines. Your content must be good enough so that other sites want to link to it while at the same time include key search words that will draw potential customers. You also need to have your site built correctly and take the time to manage it and keep it fresh. Now you are well on your way to having a high ranking website on Google. Good luck!

Colleen Happ designs effective and affordable websites and graphics. Her portfolio can be viewed at http://www.happconsulting.com. She offers free one hour consultations to show how an effective website can benefit your business.